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Sprint Renewed Focus on Clarity, Value and Customer Satisfaction
with New Nationwide Pricing Structure for Wireless Services
New simplified pricing strategy is first of several steps to raise
customer satisfaction and drive adoption of PCS VisionSM among consumers
and business customers
the first wireless carrier to introduce next generation services
nationwide, took its commitment to clarity and value a step further
today by announcing a new, simplified nationwide pricing structure
for consumers and business customers, effective Oct. 18, 2002. The
moves are aimed at making it easier and more attractive for customers
to take advantage of the new PCS VisionSM wireless data services available
on the enhanced Sprint Nationwide PCS Network.
"The wireless industry has seen demand for new services grow
overseas, and now with PCS Vision, Sprint is positioned to seize this
opportunity in the United States," said Len Lauer, president,
PCS Division of Sprint. "Creating momentum in the United States
for new services requires pricing that is flexible, predictable and
easy to understand. We want customers to feel free to learn, experiment
and take full advantage of the benefits PCS Vision has to offer without
worrying about usage-based pricing. Improving customer satisfaction
with our products, service experience, price and value proposition
is our number one priority."
Under the new structure, PCS Free & Clear Plans for voice and
data will be offered for a limited time to both consumers and business
customers at price points initially ranging from $30 to $150 and will
require a one year PCS Advantage Agreement. Rather than having calling
plans tied with individual features and pre-set amounts of megabytes
for PCS Vision services, Sprint customers can customize any calling
plan by adding a variety of features, including unlimited PCS Vision
data usage for an additional $10 a month. All new calling plans ranging
from $30 to $60 a month will receive unlimited Night and Weekend minutes,
while new calling plans at $85 or more a month will receive the unlimited
PCS Vision data usage, unlimited PCS to PCS calling and a Second Line
to Share options at no additional charge.
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