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hands free
CINGULAR AND AVIS LAUNCH NATIONAL PARTNERSHIP TO PROMOTE
WIRELESS SAFETY TO RENTAL CAR DRIVERS
New Research Indicates Only 37 Percent of Wireless Phone Users Take
A Hands-free Device When Traveling With Their Phone
You’re in an unfamiliar place, driving a rental car and using your
wireless phone. Cingular and Avis say, “Be Sensible!” Cingular Wireless,
the nation’s second largest wireless carrier, and Avis Rent A Car
System, the world’s second largest general-use car rental brand, announce
a partnership that will help you limit distractions and “Be Sensible”
while using a wireless device and driving a rental car.
Key elements of the promotion include an online “Pledge to Be Sensible”
offered to Avis customers, which earns them a free upgrade on their
next rental and discounted accessories from Cingular. Also, the two
companies will provide wireless safety tips at Avis’ largest airport
locations throughout the United States and at www.avis.com. In addition,
year-round Avis bus advertising will provide Avis customers with constant
reminders on how to limit the distraction of wireless phones and other
devices while driving.
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