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NPD INTELECT® REPORTS HEADSET SALES SOAR AS NEW CELL
PHONE LAWS KICK IN
Statewide bans on driving while using a handheld cellular phone are
forcing consumers to purchase "hands-free" devices, most
notably cellular headsets.
According to leading marketing information provider NPD INTELECT®
Market Tracking, sales of headsets in March 2001 were more than double
sales during the same period one year earlier. Headset sales at U.S.
department stores, mass merchants, office and computer superstores,
and electronic specialty stores increased 123%.
The average price of a headset has decreased by almost one-third,
making it easier and more affordable for consumers who have to purchase
headsets to be able to do so. According to NPD INTELECT, the average
price of headsets slipped from $28.07 in March 2000 to $19.83 in March
2001.
Cellular carriers are also responding to increasing market demand.
Several service providers, such as AT&T and VoiceStream, are offering
free or discounted headsets with purchase of a cellular phone.
Over-the-head, over-the-ear, in-the-ear, and convertible headsets
are currently on the market. In March 2001, over-the-head headsets
were the best sellers. According to NPD INTELECT, forty-three percent
of headsets sold that month were over-the-head types, followed by
over-the-ear (31%), in-the-ear (20%), and headsets that can be worn
more than one way, appropriately named 'convertible headsets' (6%).
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