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K2 BIKE, SAUCONY AND ZEAL OPTICS LAUNCH ADVERTISING CAMPAIGNS
IN MAUIGAMES' CELL PHONE GAMES
Hawaii-based developer focused on world-class video game products,
announced today that it has secured its first advertisers for its
line of cell phoned-based outdoor sports games
More than 37 million people in the United States download and play
games on cell phones, according to surveys by Gallup and Scarborough.
Moreover, a recent study by University of Wisconsin Professor Michelle
Nelson revealed that recall rates for ads embedded in video games
result in greater recall rates than print, radio or television media.
MauiGames' unique cell phone video game platform delivers immediate,
continuous access to advertisers' most desirable target demographic
through repeated, mobile exposure.
"Because Maui Mountain Biking which depicts a rider riding,
jumping and racing a K2 Bike just as K2 riders would in real life,
we expect this mobile video game will cost-effectively reinforce the
K2 bike brand name and enhance sales. To that end, K2 Bike will customize
ad placements in a number of ways; the first of which will involve
dealer salespeople incentives," said Sandy Liman, Brand Manager,
K2. "Moreover, we believe the popular "extreme" outdoor
sports lifestyle depicted in MauiGames' cell phone games represents
broader advertising opportunities which can benefit our snowboarding,
ski and other K2 products
For
more information on this subject, or to choose from a variety of related
products and services, choose from the following:
all cell phones.com