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SAND VIDEO TO RELEASE INDUSTRY'S FIRST LOW POWER MPEG4-AVC/H.264
DECODER CORE FOR VIDEO ENABLED MOBILE APPLICATIONS
AVC/H.264 Decoder Core is Industry's First for Cell Phones, PDAs
and Automotive Applications
TV-on-the-go may be the app for mobile devices, especially for cell
phones," said Peter Besen, President, Sand Video. "The superior
efficiency of AVC/H.264 allows high quality video to be transmitted
at low bandwidths. Sand Video's SV-IP01LP decoder core will enable
cell phone makers to incorporate the decoder into their cell phone
SOC minimizing both battery drain and system cost. They will then
be able to deliver full-motion video that matches home-TV quality."
According to industry analysts, the market for video-ready mobile
devices is growing significantly. IDC predicts that new 3G technologies,
including video, will boost sales of converged mobile devices to more
than 30 million units in 2004, up 111 percent. Sanyo, Samsung and
Nokia currently market video-ready cell phones while Sony, Sharp and
others market video-ready PDAs.
Limited TV on cell phones is already available in a number of countries.
In the U.S. MobiTV recently offered real-time video streaming to Sprint
PCS customers. Since August, Taiwan's Asia Pacific Broadband Wireless
Communications (APBWA) has offered a real-time video-streaming traffic
service as well as video-on-demand, video match-making and video mail.
And both Japan and Korea are standardizing on AVC/H.264 for digital
mobile TV broadcasts slated to start in the summer of 2004.
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