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Ten Million Internet Users Go Online Via A Cell Phone
Or PDA, Reports comScore Media Metrix
comScore Networks, Inc., the standard in Internet behavioral measurement,
today announced that 9.9 million Internet surfing adults in the U.S.
use a personal digital assistant (PDA) or cell phone to access the
Internet. This analysis – which includes U.S. persons age 18+ who
used the Internet from a PC in the first quarter of 2002 – determined
that among the 19.1 million users owning a PDA, 5.0 million access
the Internet with those devices. Among the 67.2 million online users
that own a cell phone, 5.8 million access the Internet with those
devices. (Note: duplication among users that access the Internet with
both a PDA and a cell phone has been removed from the total of 9.9
million.)
“Although wireless Internet usage is still in its relative infancy,
these data prove there already is a significant wireless Web audience,”
said Peter Daboll, division president of comScore Media Metrix. “While
there are more Internet users with cell phones, a much higher proportion
of PDA owners report using those devices to go online. These usage
rates warrant careful monitoring, both by manufacturers as they develop
new devices and by publishers and marketers as they evaluate wireless
strategies.”
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